Why is Typography Important?
We get questions all the time on how to pair fonts, how to pick the right fonts, and how to tell whether fonts are good quality or bad. It's time we start learning how to level up our type and design skills.
Learning to master type is the key to good design, and good design is the key to earning trust, making things both enjoyable & beautiful, and functional & useful.
Before we dive into rules and frameworks for making great design decisions like that, let's talk about why typography is important, and how it can have a serious impact on what you put out in the world.
The 3 Qualities of a Quality Font
After the last video where we talked a lot about why type is so important, and how it can affect you and what you put out there — this time, we're getting into some meaty, actionable info on how to find some of the most important pros and cons of a font, to tell how best you can actually use it.
Hit us up on Twitter (or shoot us an email) and let me know what you think of what we’ve talked about so far today, and what the top things are that you most want to learn about in the next video.
The One Unexpected Secret to Successfully Picking Fonts
So excited to get this in front of you — after our first two videos, where we started by talking about the important of typography and why it should matter to you, and then diving into some terminology and 3 things to look for when judging the quality of a font — we're about to dig quite a bit deeper.
We're talking about some of the psychology behind picking fonts, design in general, and especially my favorite secret for how you can change your perspective when it's time for you to learn to pick them.
If you've come this far, that hopefully means you're interested in learning.
We want to help people not just learn the fundamentals of typography, and design — but ultimately teach people how to make confident design decisions, and back them up with reasoning.
We want to help people practice their skills, make bold choices and feel good about them, by understanding what goes into picking fonts, pairing them, and understanding how to use them well.
If you're interested in learning to level up your skills and increase your confidence with using type, let's talk.
We're crafting coaching programs to really transform your skills, and to do that, we have a few specific questions, and you can book a free 20 minute discovery call, where we can say hi and find out if you might be a good fit.
There's no pressure, no commitment, and we'll just talk to see where you stand and learn more about what you're struggling with now.